How AI Is Shaping Emotion, Identity, and Creativity 2025

This page summarises findings from the Human Clarity Institute’s Emotion, Identity & Creativity 2025 dataset, examining how people experience AI tools emotionally, how these tools relate to their sense of identity, and how AI is perceived to shape creativity, originality, and meaning.

The data explores emotional impact, connection to the “real self”, concerns about authenticity and core values, and whether AI is experienced as a creative partner, a shortcut, or a threat to human expression.

View the Emotion, Identity & Creativity 2025 Dataset →

What the data shows

79%

Do not feel more emotionally drained by AI

Say they at least somewhat disagree that long or repeated use of AI tools leaves them more emotionally drained, suggesting AI is not widely seen as adding a new layer of emotional exhaustion.

58%

AI gives relief when people feel overloaded

Say AI tools sometimes give them a sense of relief or support when they feel overloaded, treating AI as a helper that can ease pressure in demanding moments.

65%

Most do not feel less connected to their real self

Say they at least somewhat disagree that relying heavily on AI tools makes them feel less connected to their real self, indicating that most do not experience AI as pulling them away from who they are.

64%

Most reject the idea that AI weakens their identity

Say they at least somewhat disagree that regular use of AI systems may blur or weaken parts of their identity, so identity erosion is not the dominant experience in this sample.

66%

AI helps ideas come out more clearly

Say AI tools help them express ideas more clearly or more fluidly, describing AI as a way to turn rough thoughts into clearer words or structures.

49%

Relying on AI to spark ideas

Say they rely on AI tools to spark ideas or creative directions, using AI as an early-stage partner to get started or explore options.

Together, these findings suggest that many people experience AI as an emotionally steadying and creatively helpful partner, even as they continue to negotiate questions about originality, authenticity and the boundaries of their own identity.

By the Numbers (from HCI data)

93%

Use AI tools in daily life

Say they use AI-powered tools or features in their work or daily life, showing that AI has become part of everyday routines for most people in this sample.

58%

Quick mood swings during AI use are not typical

At least somewhat disagree that their mood can shift quickly during or after using AI tools and chats, suggesting sharp emotional swings linked directly to AI are uncommon.

38%

AI’s effect on self-view is mixed

Say AI-powered tools influence how they see themselves and their abilities, while others disagree, making this an area of active reflection rather than consensus.

60%

Most do not regularly question whether ideas are “theirs”

Say they at least somewhat disagree that they regularly question what is genuinely “theirs” versus shaped by AI suggestions, indicating that many still feel a clear sense of ownership over their ideas.

43%

Authenticity concerns are finely balanced

Say AI tools do not affect how authentic their work or ideas feel, while a similar share feel authenticity is being changed, creating a finely balanced picture.

42%

Originality concerns are evenly split

Say their creative work feels less original when AI tools are involved, while a similar share disagree, highlighting a clear divide in how originality is experienced.

41%

Meaning of tasks is actively negotiated

Say AI tools influence how meaningful certain tasks or activities feel, while others report little change, suggesting people are still working out where AI fits in what feels meaningful.

49%

Creativity is often shaped by AI

Say AI tools influence how creative they feel, reinforcing the picture of AI as a frequent partner in shaping ideas and creative output.

51%

Use AI to check whether thoughts are correct

Say they use AI tools to check whether their thoughts or opinions are correct, positioning AI as a common reference point in everyday reasoning.

Patterns and themes in this data

Emotional steadiness with targeted support

Across emotional measures, majorities do not feel that AI leaves them drained, flat or unstable. Many at least somewhat disagree that AI influences their emotional state or causes quick mood swings. At the same time, a clear minority report that AI tools provide relief or support when they feel overloaded, suggesting AI is often experienced as a stabilising aid rather than a new emotional burden.

Identity feels largely intact, with pockets of doubt

Many respondents reject the idea that AI use weakens their identity or disconnects them from their real self, and most do not regularly question whether their ideas are genuinely “theirs”. Yet meaningful minorities do feel that AI tools influence how they see themselves and may weaken connection to core values. Identity is not widely perceived as under threat, but some participants are actively reflecting on where AI ends and their own voice begins.

Creativity is boosted, while originality and meaning are negotiated

Respondents often describe AI as a creative partner: many say it influences how creative they feel, helps them express ideas more clearly and is something they rely on to spark new directions. At the same time, views on originality and meaning are finely balanced, with equal shares agreeing and disagreeing that AI makes work feel less original, and many saying creative work is easier but can feel less meaningful. AI adds capacity, but people are still deciding how it fits with their sense of genuine creativity.

AI as a thinking and validation partner

Alongside direct help with creative output, AI is used as a thinking companion. People report using AI to check whether their opinions are correct, to evaluate their thinking from different angles, and to process emotions or inner experience. For some, this strengthens clarity and confidence; for others it raises questions about over-reliance or “shortcut thinking”.

Emotion, stability and long-term security

Open-text responses highlight a mix of reassurance and unease. Many describe AI as helping them feel more organised, supported and steady in stressful moments. Others link AI use to concerns about the future of jobs, creativity and relevance. Emotional stability in the present co-exists with anxiety about what AI might mean for their long-term place and purpose.

Values, meaning and what feels “real”

Responses around task meaning, authenticity and core values show no simple consensus. For many, AI does not strongly shift how meaningful tasks feel or how authentic their work is. Others report that reliance on AI can reduce meaning or weaken connections to personal values, especially when outputs feel overly polished, generic or not truly their own.

Creativity-related themes reinforce this divide. A large group experience AI as an idea engine and collaborator that expands what they can do. A substantial group worry that it makes things too easy and erodes a sense of craft, originality or “real” creativity. A smaller but vocal group are actively cautious or resistant, concerned that human skills and deeper work are being devalued or replaced.

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Methodology & Notes

All findings presented on this summary page are drawn from the Human Clarity Institute’s 2025 research on emotion, identity and creativity in the age of AI. The survey collected responses from 507 participants using standardised behavioural, attitudinal and experience-based instruments.

Percentages, averages and distribution patterns shown in the hero statistics, numerical highlights, Q&A responses and thematic sections are all based directly on data from the Emotion, Identity & Creativity in the Age of AI (Dataset) . The dataset explores how people use AI tools, how this shapes their emotional experience, sense of identity and authenticity, and how they view their own creativity, originality and meaning in work and daily life.

All data are anonymised, open and publicly accessible through HCI’s dataset repository. The cleaned dataset and full variable codebook are available on the dataset page linked above.

Explore more insights and analysis on Human Clarity Insights, or view the full catalogue of HCI Research Reports.

Data use and reuse terms are outlined in our Data Use & Disclaimer.