Digital Trust 2025 — Pivot Tables

This page presents pivot-table distributions from the Human Clarity Institute’s Digital Trust 2025 dataset.

The tables below provide transparent, non-interpretive distributions for key variables related to digital trust, online authenticity, AI-generated content, verification behaviour, uncertainty, and emotional response.

These tables are provided for inspection and verification. They do not include analysis, conclusions, or interpretation.

Online reality uncertainty

Question: It feels harder than it used to be to know what is real and what is not online.

Variable: hard_to_know_what_is_real • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	3	0.6%
2	10	2.0%
3	17	3.4%
4	24	4.8%
5	90	17.8%
6	154	30.5%
7	207	41.0%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Questioning online trustworthiness

Question: I often question whether information I see online is trustworthy.

Variable: information_trustworthiness • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	5	1.0%
2	9	1.8%
3	52	10.3%
4	55	10.9%
5	154	30.5%
6	134	26.5%
7	96	19.0%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

AI content makes trust harder

Question: AI-generated content makes it harder to know what to trust.

Variable: ai_content_makes_trust_harder • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	3	0.6%
2	10	2.0%
3	25	5.0%
4	39	7.7%
5	98	19.4%
6	149	29.5%
7	181	35.8%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Concern about AI-enabled deception

Question: I worry that AI-generated content makes it easier to deceive people.

Variable: worry_ai_makes_deception_easier • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	3	0.6%
2	6	1.2%
3	21	4.2%
4	33	6.5%
5	86	17.0%
6	160	31.7%
7	196	38.8%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Uncertainty even when credible

Question: I sometimes feel uncertain even when the information seems credible.

Variable: feel_uncertain_even_when_credible • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	4	0.8%
2	17	3.4%
3	36	7.1%
4	55	10.9%
5	133	26.3%
6	152	30.1%
7	108	21.4%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Double-checking behaviour

Question: When I'm unsure, I double-check using other sources.

Variable: double_check_when_unsure • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	4	0.8%
2	9	1.8%
3	28	5.5%
4	39	7.7%
5	122	24.2%
6	153	30.3%
7	150	29.7%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Confidence verifying information

Question: I feel confident verifying information online.

Variable: confidence_verifying_information • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	9	1.8%
2	19	3.8%
3	58	11.5%
4	79	15.6%
5	140	27.7%
6	139	27.5%
7	61	12.1%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Anxiety from uncertainty

Question: Not knowing what to trust makes me feel anxious or uneasy.

Variable: anxious_when_uncertain_what_to_trust • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	11	2.2%
2	19	3.8%
3	59	11.7%
4	73	14.5%
5	136	26.9%
6	121	24.0%
7	86	17.0%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Avoidance due to uncertainty

Question: I sometimes avoid engaging with online content because I don't know what to believe.

Variable: avoid_online_content_due_to_uncertainty • Base: n = 505 • Scale: 1–7 • 1 = Strongly disagree • 4 = Neutral • 7 = Strongly agree

Response	Count	%
1	41	8.1%
2	64	12.7%
3	75	14.9%
4	78	15.4%
5	122	24.2%
6	72	14.3%
7	53	10.5%
Grand Total	505	100.0%

Percentages are calculated within the base (missing responses excluded).

Notes and source

What this page is: a non-interpretive set of pivot-table distributions for verification and inspection.
Percentages: calculated within each table’s base (missing responses excluded).
Bases (n): may differ slightly between tables depending on item non-response.
Dataset: Digital Trust 2025 (Dataset)
Data summary: Data summary page
Related page: AI assistant page